empowering women entrepreneurs to scale with confidence.

when ambition meets strategy


To scale and grow your business sometimes requires change, and that can be scary. So with a blend of my experience, insights, and business awareness, I’ll guide you in designing a business model that fits you and the lifestyle you want to live. Welcome to a judge-free and safe space to be uniquely you!

transform overwhelm into confidence while scaling your business.

You're not alone. The journey of shifting from various services to a profitable product suite can seem intimidating. But with the right strategy, it’s not just possible—it’s inevitable.

Leveraging a scalable product suite involves more than just a change in what you offer—it's about transforming how your business operates.

This shift allows you to serve more clients and increase profitability without sacrificing the quality and personal touch that set you apart.

Convert your expertise into scalable services + Products

Transforming your expertise into scalable products can seem like navigating uncharted waters, but it's a journey that can redefine the potential of your business.

From one-to-one engagements to sequenced scalable solutions that include courses or group programs that sell and free you up to focus on what you love.

Pioneering Scalable Success for Thought Leaders and Industry Experts

Empowering Your Growth

At Essential HER, we are dedicated to redefining excellence for thought leaders and industry experts who aspire to exceed traditional business boundaries. We recognize that the path to transformation and broader impact lies in a well-architected sequenced product suite—where every course and every program is a strategic step toward scalability.

You've mastered your craft, and now it's time to amplify your reach without compromising the heart of what makes your brand unique. Transitioning to a scalable business model doesn’t just expand your influence; it enhances your operational freedom, allowing you to focus on innovation while your thoughtfully designed product suite works for you.

01

Real-Time Consulting & Mentorship

Experience real-time consulting and mentorship designed specifically for business coaches, bookkeepers, attorneys and other service providers. Real-Time Consulting, offers immediate assistance as situations arise, eliminating the wait for scheduled calls

02

Intensive

Tailored for business coaches, bookkeepers, attorneys, and other service providers looking to restructure and scale their businesses. This program addresses the chaos in your operations, aligns your product offerings with your mission, and helps you create and launch impactful courses or group programs.

03

Business Growth Consulting

Designed specifically for business coaches, bookkeepers, attorneys, and other service providers who are ready to elevate their businesses to new levels of success. Our mission is to empower these professionals by providing customized strategies, expert guidance, and actionable solutions that drive sustainable growth while ensuring a balanced work-life balance.

For the business owner who prefers to learn at their own pace.

Seeking to enhance your business and discover the essence of growth and scaliability? Dive into our premier blog, your go-to source for mastering all aspects of business growth strategies.

WHEN I'M NOT A CEO, WHO IS LATRAILA?

Wife & Mom

I'm one of the lucky ones. I found my best friend in my husband. We share a passion for the same things, and our conversations are always filled with laughter. He truly understands me, and his presence in my life brings warmth and love. We have three boys, well young men ages 21, 20, and 17. I'm the mom that builds relationships with their teachers, set to-do task straight on their calendars, and still makes a big breakfast whenever they have a first day of something whether it's school, new job, or new hobby.

Christmas Fanatic

As soon as November arrives, my house is filled with the spirit of Christmas. I love decorating EVERYTHING, and our collection now includes five Christmas trees. But it's not just the decorations that bring me joy. As an operations enthusiast, I manage all the gift lists and requests for the entire family on a dedicated Asana board. And when it comes to meal planning, I take it as an opportunity to have fun and get creative, preparing dishes that we only enjoy during the holidays.

Book Worm

I love historical romance novels. I've always read them with my mom when I was growing up. But I also love what my son calls "smut." 🤭 All I need is a good book and my favorite cup of tea, and I call that a good time. When time permits, I could read about 3 full books a week.

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